Bruce Mau challenges SXSW to “Design for the Five Senses”


At this year’s SXSW Conference, Austin’s annual convergence of film, interactive, and music creatives, Bruce Mau took everyone back in time. To when we lived unencumbered by limits, to when we were kids and designed the world without prejudice of doubt or social norm.

Experience is multi-sensory. Mau’s groundbreaking monologue and guided discovery challenged the creative mind to re-sense sight, sound, taste, touch and smell. Like we used to. They are the tools to full engagement. And to rediscovering a world of boundless possibility.