WHAT DOES IT MEAN TO BE A DESIGN-DRIVEN ENTERPRISE?
ONE FREEMAN BY DESIGN
When the leadership of the Freeman company, which produces more than half of the major trade shows and exhibits in America, decided the future of their business demanded a higher level of creative services for their customers, they asked Massive Change Network, "How do we get from here to there?"
Our goals were ambitious: to inspire innovative thinking, improve quality of work, reduce costs and enhance the experience of every Freeman customer and employee through design. Working side-by-side with a cross-disciplinary team of Freeman employees, we defined a collaborative workflow process and developed customized tools. Together we fostered a grassroots movement called One Freeman by Design to introduce design thinking principles across the company.
All our work was based on the values of Freeman's founding family: empathy, integrity, enthusiasm, innovation, operational excellence, and collaboration. These are the values essential to any design-driven enterprise and to our own work as designers with every client.