MASSIVE ACTION is a multidisciplinary global research demo of proof and possibility, empowering 100 million designers with the tools of life-centered design. Collectively we are tackling the world’s most vexing problems and designing a better future for all of life.

In the midst of compounding global crises, with no end in sight, many of us are feeling not only overwhelmed, we’re losing hope.

Things have gotta change now!

What if 100 million people from around the world worked collectively to replenish, revive and massively change the quality of life on our planet?

Now, what if that change progressed at such a speed that we could all see and feel it in this lifetime? 

What if we could create MASSIVE ACTION?

OUR METHODology is based in LIFE-CENTERED DESIGN

Today’s complex problems demand a radical new way of thinking, one which considers all of life — not just humans — at the center of everything we do. 

This holistic approach contextualizes challenges across multiple systems, minimizing negative impact and accelerating positive change.

Together, we can design an abundant future for all of life.

OUR ECOSYSTEM

We’re building MASSIVE ACTION on the foundation of MASSIVE CHANGE, a record-breaking traveling design exhibition and best-selling companion book. It inspired — and continues to inspire — generations of designers.

MASSIVE CHANGE showed people how to think differently about design; MASSIVE ACTION empowers people to apply life-centered design.

We are creating multiple interconnected components enabling us to introduce the MC24 principles of life-centered design in many contexts and activate the widest audience possible including museum exhibits, education programs, summits, community engagements, and a global marketing campaign.